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MG Motor recently launched an initiative asking MG fans everywhere to play a part in the ongoing regeneration of the MG facility in Birmingham.
With massive investment being made in the design, engineering and manufacturing capabilities on the site, the future has never been more exciting and to mark this next chapter in the MG story, we have chosen to rename the site MG Birmingham, formally bringing together this iconic brand with the globally recognised 2nd City of the United Kingdom, which MG has called home for over twenty years.
As we focus on the future, we want to celebrate the heritage attached to both the MG brand and this historic site and as such we asked MG fans everywhere to give us their suggestions for naming the internal roads at MG Birmingham. We were delighted by the response with ideas coming in from MG supporters from all over the world.
MG Motor Sales & Marketing Director Guy Jones said "The response from MG fans has been fantastic with hundreds of interesting suggestions being made, we are very lucky to have so many people who obviously care about the brand and gave a great deal of thought to producing so many intriguing ideas" Guy went on to say "This obviously gave us a nice problem, whittling down the names for a short list but after much debate we have arrived at the final five and work has already begun to produce the signs to be erected here at MG Birmingham."
The five road names that will shortly appear at MG Birmingham are:
- Abingdon Avenue
- Morris Garages Drive
- Octagon Way
- Austin Street
- Issigonis Road
In view of the prominent association between the selected road names and the brand and site, a number of variations on each of these themes was received however, MG Motor are delighted to confirm that we have invited each MG fan who was the first to suggest each of the chosen names to an unveiling at MG Birmingham, which will be held shortly. Our congratulations go to Chris O'Leary, Jamie Henderson, David Knowles and Ian Merriman (MG are currently still trying to reach the sender of one of the selections) and our thanks again to the hundreds of others who took the time to contact us with their views.
Notes:
Abingdon Avenue - named after the first dedicated MG factory in Abingdon, Oxfordshire. This facility closed in 1980
Morris Garages Drive - Cecil Kimber, founder of MG, was working as General Manager at Morris Garages, Cowley in Oxford, when he developed the concept of the MG and took the name as a nod to Lord Nuffield who allowed him to develop his idea and give birth to an icon.
Octagon Way - Past, present and future - the Octagon badge has always been the instantly recognisible sign of MG
Austin Street - Recognising the heritage of the motor industry on this site and the man who started it all.
Issigonis Road - the creator the the original Birmingham built Mini and several innovations that still appear in MG vehicles today Cecil Kimber – the founder of MG, is already remembered at MG Birmingham with the dealer training college named in his honour.
With massive investment being made in the design, engineering and manufacturing capabilities on the site, the future has never been more exciting and to mark this next chapter in the MG story, we have chosen to rename the site MG Birmingham, formally bringing together this iconic brand with the globally recognised 2nd City of the United Kingdom, which MG has called home for over twenty years.
As we focus on the future, we want to celebrate the heritage attached to both the MG brand and this historic site and as such we asked MG fans everywhere to give us their suggestions for naming the internal roads at MG Birmingham. We were delighted by the response with ideas coming in from MG supporters from all over the world.
MG Motor Sales & Marketing Director Guy Jones said "The response from MG fans has been fantastic with hundreds of interesting suggestions being made, we are very lucky to have so many people who obviously care about the brand and gave a great deal of thought to producing so many intriguing ideas" Guy went on to say "This obviously gave us a nice problem, whittling down the names for a short list but after much debate we have arrived at the final five and work has already begun to produce the signs to be erected here at MG Birmingham."
The five road names that will shortly appear at MG Birmingham are:
- Abingdon Avenue
- Morris Garages Drive
- Octagon Way
- Austin Street
- Issigonis Road
In view of the prominent association between the selected road names and the brand and site, a number of variations on each of these themes was received however, MG Motor are delighted to confirm that we have invited each MG fan who was the first to suggest each of the chosen names to an unveiling at MG Birmingham, which will be held shortly. Our congratulations go to Chris O'Leary, Jamie Henderson, David Knowles and Ian Merriman (MG are currently still trying to reach the sender of one of the selections) and our thanks again to the hundreds of others who took the time to contact us with their views.
Notes:
Abingdon Avenue - named after the first dedicated MG factory in Abingdon, Oxfordshire. This facility closed in 1980
Morris Garages Drive - Cecil Kimber, founder of MG, was working as General Manager at Morris Garages, Cowley in Oxford, when he developed the concept of the MG and took the name as a nod to Lord Nuffield who allowed him to develop his idea and give birth to an icon.
Octagon Way - Past, present and future - the Octagon badge has always been the instantly recognisible sign of MG
Austin Street - Recognising the heritage of the motor industry on this site and the man who started it all.
Issigonis Road - the creator the the original Birmingham built Mini and several innovations that still appear in MG vehicles today Cecil Kimber – the founder of MG, is already remembered at MG Birmingham with the dealer training college named in his honour.
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